A prospecting letter or an expression of interest is not much different from a standard cover letter.
The difference is perhaps in the circumstances in which the former is written.
Where cover letters are usually written in response to a job ad or a known vacancy, an expression of interest letter just tests the waters to determine if a position might be available.
Letters of interest need to have an enthusiastic tone. Since there isn’t a vacancy that you know of, it will take a whole lot more than standard content to get an employer to notice you.
By writing persuasive content, you can even convince the employer to make a place for you. It has been known to happen.
If an employer discovers that you can make processes within the company stronger or generate revenues, he will have a great excuse to hire you, even if he doesn’t really need to at that particular point in time.
An expression of interest letter should always be accompanied by a resume.
You may also choose to include other credentials such as reference letters.
By writing a prospecting/expression of interest letter, you are letting a prospective employer know that you are ready to contribute.
Below is a sample expression of interest letter that may be useful when you attempt to write one:
653 Maple Street
Bean Station, TN 21414
s.olsen @ email . com
January 21, 2023
Mr. Walter Brooks
555 Meadow Branch Road
Bean Station, TN 25343
Dear Mr. Brooks:
This letter and the attached resume are a strong expression of interest in the Assistant Marketing Manager position at ABC Company. I recently graduated with a bachelor’s degree in business administration from Tennessee State University. Possessing a strong affinity for marketing, I will be a great contributor to the success of ABC Company
Owing to hands-on experience in developing and implementing core marketing plans and generating substantial revenues in the process while working at Cooper’s Clothing line, you will find me providing constant and consistent benefits to your company in an assistant marketing manager role.
I believe I can explain my qualifications more thoroughly if we meet in person. I will be in touch with your office after one week to determine if an interview can be arranged at a time convenient for you. If needed, I can be contacted at (000) 254-8502.
Thank you for your time and consideration.