Very similar to a cover letter, an expression of interest (EOI) letter is also considered as a very important job application document.
What is the difference?
The difference is in the circumstances that both prevail in. A cover letter is usually written in response to a known vacancy – one that has been advertised. On the other hand, an EOI letter is written when a vacancy has not been advertised.
The two main reasons for writing an Expression of Interest letter include:
1. The candidate has heard great things about the company and would like to work for it, despite there not being any actual vacancies present.
2. The candidate has heard about a possible opening within the company – a vacancy that has not been advertised to the general public but exists.
In both situations, it is the candidate who is standing on a pedestal. When an employer expects job applications because he has advertised the position, things are different. It takes a whole lot more to convince an employer to hire you when he isn’t actively looking to hire anyone.
So how does one go about writing an EOI letter? Here is how:
Taking stock of your past skills and experiences
Take a few moments to write down all that you have gained in the past in terms of qualifications, experiences and skills. Relate this information to the position that you are applying for. Do not include unrelated work in the list. You don’t want to upset the employer before he has a chance to get to know you.
Give your expression of interest letter a main focus point
What do you expect to gain out of writing an EOI letter? You need a job – that is obvious. But how can you put in words to make it sound that you know what you are saying. Firstly, you need to clearly state which position it is that you are applying for. Since you are not answering a job advertisement, the employer will have no clue why a “cover letter” has been sent to him. Focus the reader’s attention on the position that you are applying for.
Show exactly why you think you are great for this job
Being clear about your motives will save you trouble and the employer precious time. State why you think you are great at what you know and can do and how you intend to contribute. Make your EOI letter stand out by offering aspects of your professional profile that the employer cannot turn down – even though he doesn’t really need to hire!
End your letter in a proactive manner
Many expression of interest letters go unanswered because the writer didn’t follow up or leave his or her contact information. End your letter in a proactive fashion by clearly stating that you will call to see if the employer may be interested in hiring you. Leave a phone number and an email address where you can be contacted.