Sales executives contribute highly to an organization by building business. They identify prospects and follow up on them to generate business. They are expected to identify business opportunities and analyze sales options. Their main target is to meet sales goals set by the management and to foster meaningful relationships with both existing and prospective clients.
There are many different environments that sales executives work in. Depending on where they work, sales executives visit customers for new business development and provide customers with information of the company that he is representing. They are expected to determine customers’ needs and provide them with possible business solutions. They gather information regarding market trends and provide feedback to the management upon which sales strategies can be formulated.
Sales executives are expected to represent companies at exhibitions and events which is why they need to possess excellent knowledge of the services and products that they are intending to sell or promote. Sales executives also respond to incoming sales calls and are expected to perform follow up calls and perform cold calling activities as well.
If you are thinking of applying for a position as a sales executive, you may want to have a look at the following list of duties you may be expected to perform.
Job Description for Sales Executive Resume
• Identify business opportunities and target markets
• Make initial customer contact through visits or calls
• Identify each potential customer’s needs
• Formulate business proposals according to customers’ business needs
• Negotiate prices and variations in prices and specifications
• Manage account management and expansion activities
• Develop new opportunities and close existing ones
• Build meaningful relationships within the company and outside
• Develop detailed territory plans
• Ensure appropriate and timely delivery of service and products
• Follow up on service and / or product once the delivery has been made
• Research market trends and products
• Arrange meetings with potential clients
• Challenge objections in order to get the customer to buy a product
• Liaise with suppliers to ensure appropriate product delivery
• Check quantity and quality of products prior to delivery
• Record sales information and maintain customers’ records
• Make rapid calculations of costs in order to provide temporary quotations
• Prepare sales reports by analyzing and summarizing information
• Review self sales performance with a view to improve it