Falling under the broader category of client services, account executives work in many industries including financial advertising and retail. They work closely with marketing and sales teams and create a link between clients and the company.
Account executives prospect clients in a bid to build sales. They meet with existing and new clients and confer with them to determine their needs. They design, develop and execute sales strategies in order to meet a designated quota. It is important for account executives to be able to forecast market developments and stay on top of them. As part of their duties, they perform a series of research activities to determine market trends and produce analytic reports for the benefit of clients and the company.
The basic work of account executives is to sell a company’s services. They are responsible for creating advertising concepts and presenting them to the target clients with a view to gain clientele. People looking for a career as an account executive, must possess a college degree in business administration, advertising or marketing. You also have to be good at communicating and possess exceptional people skills.
Have a look at some more job duties of an account executive in the list below:
• Create, plan and implement account plans to direct sales efforts
• Confer with new and potential clients to determine their needs and provide them insight into the company’s services
• Develop and maintain lasting relationships with clients with a view to ensure recurring business
• Maximize cross selling opportunities within existing client relationships
• Educate clients about the company’s products and services and answer questions and queries
• Ensure appropriate utilization of resources such as budget, time and collateral
• Assist marketing and sales teams in marketing and sales plans
• Research market trends and create reports for the benefit of decision making
• Maintain constant contact with clients to ensure satisfaction
• Receive complaints from clients and take serious measures to resolve them
• Create and maintain client records and sales and prospecting activities such as presentations, closed sales and follow up activities
• Ensure that effective relationships are established and maintained with all key workers associated with account management
• Create price quotations for clients and make amendments according to clients’ ability to pay
• Develop a database of strong leads through referrals, networking and email marketing
• Ensure that “do not call” lists are respected completely