Sales Representative Cover Letter Sample

Updated April 25, 2022
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A cover letter for a Sales Representative Resume/Job Application provides the candidates with an opportunity to introduce themselves and show their interest to work for the prospective organization.

You should always include a cover letter when submitting your job application package for a Sales Representative position, even if the employer did not require one in the advertisement.

That is because a majority of recruiters and hiring managers do not review your resume if it is without a cover letter.

The Sales Representative cover letter example below will provide you with ideas about how to write an effective letter and what to include in a cover letter.

Sample Cover Letter for Sales Representative Resume

Andrea Smith
35 5th Street
Houston, TX 36659
(000) 256-8899
[email protected]

April 25, 2022

Mr. John Anderson
Managing Director
West End Retailers
321 7th Street
Houston, TX 32554

Re: Sales Representative Position (Job ID 566)

Dear Mr. Anderson:

As an energetic sales professional with a solid track record of exceeding sales targets for 5 consecutive years, I offer my services as a sales representative to West End Retailers. I believe that my experience in providing customer-focused services will prove to be an asset to your organization.

My background documents considerable success in providing tier-one services in the retail environments, which I understand is high on your list of “preferred qualifications.” My prospecting skills have been vastly polished over the years, and the results of my endeavors prove it. I am self-trained in focusing on sales efforts by studying existing trends and providing valuable feedback to the company.

In recent years, I have been commended highly by my superiors for recommending changes in product lines and services by evaluating competitive developments. I offer:

  • Strong knowledge of backing up sales with quality after-sales services.
  • Expert in building meaningful relationships with customers to ensure loyalty.
  • Complete familiarity with developing processes to take the maximum output from referrals.

With a passion for exceeding sales goals while ensuring that customers always leave happy, I have been triumphant in obtaining customer loyalty and recurring business opportunities.

I would welcome a chance to meet with you in person in order to provide details of my qualifications. I am available for an interview at your convenience.

Thank you very much for your time and consideration.


Andrea Smith
(000) 256-8899

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