A cover letter for a Sales Representative Resume/Job Application is a professional letter that provides a candidate with an opportunity to introduce themselves and show their interest to work for the prospective organization.

You should always include a cover letter when submitting your job application package for a Sales Representative position, even if the employer did not required one in the advertisement. The majority of recruiters and hiring managers do not review your resume if it is without a cover letter.

The Sales Representative cover letter example below will provide you with the ideas how to write an effective letter and what to include in a cover letter.


Sample Cover Letter for Sales Representative Resume



Andrea Smith
35 5th Street
Houston, TX 36659
(000) 999-8899
andrea.smith @ email . com

January 6, 2015

Mr. John K. Anderson
Managing Director
West End Retailers
321 Example Street
Houston, TX 32554

Re: Sales Representative Position (ID 566)

Dear Mr. Anderson:

As an energetic sales professional with a solid background in setting sales records for five consecutive years, I offer my services as a sales representative to West End Retailers. I believe that my experience in providing customer-focused services will prove to be an asset to your organization.

My background documents considerable success in providing tier-one services in a retail environment, which I understand is high on your list of “preferred qualifications”. My prospecting skills have been vastly polished over the years and the results of my endeavors prove it. I am self-trained in focusing sales efforts by studying existing trends and providing valuable feedback to the company.

In recent years, I have been commended highly by my superiors for recommending changes in product lines and services by evaluating competitive developments. I offer:

– Strong knowledge of backing up sales with quality after-sales services.
– Expertise in building meaningful relationships with customers to ensure loyalty.
– Complete familiarity with developing processes to take maximum output from referrals.

With a passion to exceed sales goals while ensuring that customers always leave happy, I have been triumphant in obtaining customer loyalty and recurring business opportunities.

I would welcome a chance to meet with you in-person and provide credence to my claims. I am available for an interview at your convenience. I appreciate you taking out the time to review my application.



Andrea Smith

Enc. Resume