Sales Representative Cover Letter Example

Updated March 21, 2021
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Sales representatives are required to perform one of the most challenging jobs in a retail environment, i.e., presenting a company and its products positively to increase sales. They are trained to be the face of a company as they are the people who meet customers as the first point of contact.

Moreover, they greet customers, provide them with information on products, and where to locate them, and attempt to close sales in order to meet the company’s targets.

It is crucial for sales representatives to possess a positive nature as they need to be in constant contact with the customer throughout their visit to a store.

Also, it is also imperative for them to know inside out what products a store holds and the features that will make them sell. In some circumstances, sales representatives also need to demonstrate product features to close a sale.

People who possess all these qualities can apply for a sales representative position using the following cover letter example to support their job application.

Related: Sales Representative Resume Sample

Sample Cover Letter for Sales Representative Position

778 Yale Drive
Grand Forks, ND 77990

March 21, 2021

Mr. Jordan Hale
Manager of Human Resources
599 James Ray Road
Grand Forks, ND 66783

Dear Mr. Hale:

I am interested in the Sales Representative position at CINTAS, as advertised on Credited with increasing ABC Company’s customer base by 55% in 2018, I present myself as a well-qualified candidate. Performing work duties spanning over five years in aggressive sales environments, I am confident that I will have much to offer once hired as part of your sales team.

Both my professional qualifications and personal qualities reveal high-end sales skills, which are aimed at increasing the customer base and ensuring that customers are converted into long-term clients. To do this successfully, I make sure that I employ commitment and integrity – I have no doubts about going the extra mile in order to make a sale possible or a customer happy.

With great problem-solving talent and a proactive team leadership insight, I have been credited with encouraging other sales representatives to perform well in their individual roles and have also received several cash bonuses over the years. In addition to this, I have worked extensively with the marketing department to capitalize on emerging market opportunities, which brought about a 20% increase in United Colors’ market share.

As the list of my career success is quite long, I would like to meet with you to discuss what my role at CINTAS will bring to the company in terms of increased business success. I am available at (888) 888-8888 if you would like to contact me for further information.

Thank you for your time and consideration.


James Connelly


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