Art Director Job Description and Duties

Art directors usually head creative teams in advertising, marketing and public relations departments. They combine creativity with leadership with one purpose in mind – to provide customers with a graphic vision of a company’s services or products.

Since art directors work with artists and writers primarily, they need to understand the work that these people perform to be able to understand both aspirations and limitations of clients. Art directors communicate a company’s need for showing presence across several mediums and ensure that a plan is created that is sure to take this vision forward.

Typically, art directors integrate television, news ads, websites and print materials in a strategic way in order to get the job done. Some art directors even end up designing material themselves – this may include logos, website layouts, print materials and even storyboards.

To work as an art director, one needs to possess a degree in graphic designing. Strong knowledge of color theory and branding can go a long way in helping art directors work successfully. Some important duties of an art director are stated below:

Art Director Job Description and Duties

• Consult with clients to determine their design needs and the scope of project
• Work on graphic development of a series of products
• Interact with writers, designers and copywriters to develop creative concepts
• Determine appropriate media channels for each advertisement
• Ensure that a rough layout has been developed prior to finalizing the end product
• Provide insight and recommendations on final drafts and approve designs
• Handle both dialogue and storyboard of each ad
• Work alongside producers to manage budgeting and technical details
• Assist in casting actors and voiceover actors for advertisements
• Procure the services of external agencies / vendors to handle advertisement detailing activities
• Keep clients abreast of all updates and changes in designs
• Ensure that clients are satisfied with the end product
• Interview, hire and train staff members such as designers and copywriters
• Provide creative team with direction and assistance during each project
• Provide clients with strategic communication solutions to help in attaining their objectives
• Give clients advice on technical and visual issues and lead them through the process
• Provide designers and writers with detailed information and direction on each project
• Assist in constant education and development of designers and their abilities
• Handle business development activities by contacting prospective clients and soliciting existing ones
• Ensure that deadlines are outlined for each project and that they are met by coordinating the efforts of all project members

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