Marketing assistants provide support to the marketing department of a company to function correctly.
Their work is mostly administrative in nature; they handle office and support duties that eventually help the marketing team in driving the company’s sales.
While specific job duties of a marketing assistant depend on the company that he is working for, their primary responsibilities remain the same.
They perform market research duties, schedule conferences, gather and organize data, and handle travel arrangements too.
Marketing assistants also help marketing heads and teams during specific marketing and promotional activities and are also an integral part of the company as far as communication is concerned.
To work as a marketing assistant, a business degree is not essential, but you must have a high school diploma to your name.
You should be personable and presentable and possess exceptional communication skills. If you have a degree in marketing, your candidature will become strong.
Since a significant part of a marketing assistant’s job is to research information, companies tend to favor people who have excellent research abilities.
Related: Marketing Assistant Interview
Job Description for Marketing Assistant Resume
• Organize and carry out market and trend research activities
• Write copy, press releases, and promotional literature
• Assist the marketing team by handling administrative details for each marketing campaign
• Provide support in arranging and producing marketing materials for campaigns
• Organize campaigns in conjunction with other marketing professionals
• Upload, organize and manage marketing material to online libraries and social media sites
• Coordinate periodic direct mail initiatives such as mail merge and individual letters
• Work with the telemarketing team to create schedules, confirm appointments and develop reports on quotations
• Assist in preparing marketing statistics and reports
• Handle electronic, digital, and manual filing systems
• Manage internal communication and diary coordination
• Research venues and catering arrangements for promotional campaigns
• Prepare supporting materials such as literature packs, promotional merchandise, and name badges for each campaign
• Assist in promotional / marketing event set up and break down
• Act as the first point of contact for guests and delegates
• Assist the marketing team in their networking activities by scheduling appointments with prospective clients
• Compose and upload articles to websites for promotional purposes
• Help in identifying and researching suitable clients and internal stories
• Visit customers and external agencies for follow-ups
• Assist marketing teams in reviewing client prospects and developing strategic follow-up plans
• Act as a liaison between different departments to ensure effective communication