Marketing assistants are hired to provide support to marketing department of a company to function properly. Their work is mostly administrative in nature; marketing assistants handle office and support duties that eventually help the marketing team in driving the company’s sales.
While specific job duties of a marketing assistant depends on the company that he is working for, their major duties remain the same. They perform market research duties, schedule conferences, gather and organize data and handle travel arrangements too. Marketing assistants also help marketing heads and teams during specific marketing and promotional activities and are also an integral part of the company as far as communication is concerned.
To work as a marketing assistant, a business degree is not important but you must have a high school diploma to your name. You should be personable and presentable and possess exceptional communication skills. If you do have a degree in marketing, your candidature will of course become strong when you apply for a marketing assistant position but it is not deemed a necessity.
Since a major part of a marketing assistant’s job is to research information, companies tend to favor people who have good researching abilities.
• Organize and carry our market and trend research activities
• Write copy, press releases and promotional literature
• Assist marketing team by handling administrative details for each marketing campaign
• Provide support in arranging and producing marketing materials for campaigns
• Organize campaigns in conjunction with other marketing professionals
• Upload, organize and manage marketing material to online libraries and social media sites
• Coordinate periodic direct mail initiatives such as mail merge and individual letters
• Work with the telemarketing team to create schedules, confirm appointments and develop reports on quotations
• Assist in preparing marketing statistics and reports
• Handle electronic, digital and manual filing systems
• Manage internal communication and diary coordination
• Research venues and catering arrangements for promotional campaigns
• Prepare supporting materials such as literature packs, promotional merchandise and name badges for each campaign
• Assist in promotional / marketing event set up and break down
• Act as a first point of contact for guests and delegates
• Assist the marketing team in their networking activities by scheduling appointments with prospective clients
• Compose and upload articles to websites for promotional purposes
• Help in identifying and researching suitable clients and internal stories
• Visit customers and external agencies for follow ups
• Assist marketing teams in reviewing client prospects and develop strategic follow up plans
• Act as a liaison between different departments to ensure effective communication