Why a Cover Letter Must Be Targeted? Complete Guide

Updated on: August 2, 2023

A targeted cover letter is essential for several reasons.

Firstly, it allows you to tailor your application to the specific employer and job. By highlighting relevant skills, experiences, and qualifications, you can show the hiring manager that you are a perfect fit for the position.

Secondly, a targeted cover letter demonstrates your genuine interest in the company and the role. It gives you an opportunity to express why you are enthusiastic about working for the organization and how your values and goals align with theirs.

Moreover, a well-targeted cover letter helps you stand out from other applicants. It shows that you have taken the time to research the company and understand their needs. This level of customization can make a strong impression and improve your chances of getting an interview.

Lastly, a targeted cover letter serves as a marketing tool for your skills and experiences. It allows you to showcase how your qualifications directly relate to the requirements outlined in the job description. By emphasizing your relevant achievements, you can convince the employer that you possess the abilities they are seeking.

In summary, a targeted cover letter is crucial because it enables you to customize your application, demonstrate your genuine interest, differentiate yourself from other candidates, and effectively market your skills and experiences.

The following is the overview of a targeted cover letter format:

Why a Cover Letter Must Be Targeted (Page Banner)

How to Write a Targeted Cover Letter?

Opening Paragraph

The first paragraph is supposed to be the “Why I’m writing to you” paragraph.

You need to tell the employer how you heard about the position if it’s a joint contact; no need to speak that you saw the job online.

Use this paragraph to quickly tell them why you are particularly interested in the position and the specific organization.


The second paragraph is, “Why I’m qualified.” Tell them about your relevant experiences and qualities that directly relate to the position.

Give them a few precise examples of your accomplishments with figures to support your claims. This is the section that needs to be twisted for every employer.

The opening sentence of the second paragraph needs to be a forceful starter. Hiring managers read plenty of letters, and your letter needs to be noticeable.

Don’t just repeat the verbiage on your resume. Give them an instance of your experience that makes you different from the rest of the applicants.

The final sentence is an outline of what you have told them. This is when I would say something like, “As a result, I feel I would be a strong candidate for the position of Manager with ABC company.” Bring the reader back to thinking regarding you working for their company.

Closing Paragraph

Finally, the very last paragraph is a small two to four-sentence paragraph. Refer to your resume together with this, request an interview, and let them make out you will be in touch within the next week. Remember to thank them for their time and consideration.

Quick Tips

Keep away from using too many sentences that start with “I.” In its place, make yourself the subject of every sentence, such as, “With this experience, I demonstrated…”

Check your grammar, spelling, and punctuation, and sign your letter. Let the individual know you cared to sign and verify that the letter was tailored to them.

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