A majority of employers demand a cover letter with a sales resume or job application these days. Though a sales cover letter is an additional hassle, it is worth the hard work and extra effort since a well written cover letter usually pays off. It is a golden opportunity to introduce your candidacy and promote your competencies for any given prospect of career growth. Here are some features of an effective cover letter.

A good cover letter for sales position:

• Immediately introduces the candidate and highlights key competencies
• Addresses the employer’s specific needs
• Highlights the candidate’s pertinent professional accomplishments and capabilities
• Relates directly to the position by tying skills and work experience to demands of the job at hand
• Is brief and organized, clearly divided into sections which are at least three in number; namely the introduction, main body and the ending.

The following cover letter sample will guide you how to write an attractive cover letter for a sales job.

See also: Sales Cover Letter Sample 2


Sales Cover Letter Sample


837 Riverdale Road
New Carrolton, MD 22222

February 6, 2015

Mr. Andy Garcia
Manager HR
Cox Incorporated
911 Crane Road
New Carrolton, MD 77714


Dear Mr. Garcia:

I am responding to your Sales Assistant position currently available at Cox Incorporated. As you require an energetic sales professional who is target oriented and self motivated – I offer both and even much more. I graduated from the University of Maryland and have since then been working in a sales oriented environment. After five years of dedicated experience in sales arena at Pitchard, I am now ready to take a new challenge.

At my previous place of work, I have learned much about the core of sales work in the industry. I thrive in a challenging environment and possess the ability to remain customer-centered at all times. I believe in the need of self education and product knowledge as this is actually what brings a recurring business. My outgoing nature ensures that I build and maintain effective customer relations at all times and execute sales performance plans to improve showroom objectives.

I have enclosed my resume and other credentials with this letter for your review. I look forward to meeting with you in person to discuss your expectations in detail. To follow-up on my application, I will call your office after ten days. Meanwhile, if you need any further information, I can be reached at (000) 555-5555.

Thank you for your time and consideration.



Amanda Coolit

Enc. Resume