Top 2 Sales Cover Letter Samples (How-to Write)

Updated on: September 20, 2022

A majority of employers demand a cover letter with a sales resume or job application these days.

Though a sales cover letter is an additional hassle, it is worth the hard work and extra effort since a well-written cover letter usually pays off.

It is a golden opportunity to introduce your candidacy and promote your competencies for any given prospect of career growth.

Your cover letter for a sales job should:

  1. Highlight your key competencies in the sales arena.
  2. Address the employer’s specific needs.
  3. Highlight your professional accomplishments and results.
  4. Relate your skills and work experience to the demands and needs of the prospective employer.
  5. Brief and organized.
  6. Contain three sections, i.e., the introduction, the main body, and the closing.

The following cover letter sample will guide you on how to write an attractive cover letter for a sales job.

Sales Cover Letter Sample 1

837 Riverdale Road
New Carrolton, MD 25201

September 20, 2022

Mr. Andy Garcia
Manager HR
Cox Incorporated
911 Crane Road
New Carrolton, MD 77714

Dear Mr. Garcia:

I am responding to your Sales Assistant position, as advertised in Maryland Times. As you require an energetic sales professional who is target oriented and self-motivated – I offer both and even much more. I graduated from the University of Maryland and worked extensively in busy sales environments. After five years of dedicated experience in the sales arena, I am now ready to take the new challenges.

At my previous place of work, I learned much about the core of sales work in the industry. I thrive in a challenging environment and possess the ability to remain customer-centered at all times. I believe in the need for self-education and product knowledge as this is actually what brings a recurring business. My outgoing nature ensures that I build and maintain effective customer relations at all times and execute sales performance plans to improve showroom objectives.

I have enclosed my resume and other credentials with this letter for your review. I look forward to meeting with you in person to discuss your expectations in detail. To follow up on my application, I will call your office after ten days. Meanwhile, if you need any further information, I can be reached at (000) 555-5555.

Thank you for your time and consideration.


Amanda Coolit
(000) 555-5555

Sales Cover Letter Sample 2

Oliver Twist
688 Peachtree Lane
Huntsville, AL 67873
(000) 333-2222
[email protected]

September 20, 2022

Mr. Daniel Howard
HR Manager
Trizetto Inc.
922 Wilson Sq
Huntsville, AL 67873

Dear Mr. Howard:

The sales representative position at Trizetto caught my attention due to two reasons. Firstly because my qualifications and experience are perfectly aligned with your requirements and secondly because working for Trizetto and contributing to up-selling your genuinely wonderful products have always been my ultimate goal.

Over the past decade, I have developed a reputation for generating profits by creating new customer accounts and taking the existing ones to the next level. During my tenure at Celesta Inc, I solely enhanced sales by 70% in just 6 months through effective direct selling, product presentations, and reference client pooling.

In the capacity of a sales representative, I offer:

  • Exceptional persuasive skills with the ability to negotiate beneficial deals effectively.
  • Customer service-oriented attitude coupled with knowledge of various sales enhancement techniques and strategies.
  • Track record of prospecting large target accounts and building pipelines across a range of opportunities while managing complex sales accounts simultaneously.
  • Demonstrated skills in articulating value propositions to senior business executives based on in-depth sales surveys.

Determination and commitment to generating unlimited potential have always been my strength. My previous employers will also verify my exceptional courage and expertise in sales growth in previously untapped geographical territories after understanding and addressing the specific potential customer’s needs. Considering your growing business in the Huntsville region, I firmly believe that my experience and expertise in sales will come in very handy at Trizetto.

I would welcome an opportunity to discuss the position in detail with you at your earliest. Please call me at (006) 333-2222 to communicate the date and time of the interview.

Thank you for your time and consideration.


Oliver Twist

How to Write a Cover Letter for a Sales Job?

The cover letter that accompanies our resume tells a prospective employer how well-suited we are for a sales job.

Not a mere reiteration of a resume, a sales cover letter is a viable tool that connects us with a potential employer.

Resumes are usually trashed if the attached cover letter does not have the power to urge the reader to be curious about the applicant.

Writing a good cover letter is especially important if you are applying for a sales job. Why?

The reason is simple – companies depend highly on their sales staff as they are the ones who bring in business. If you are applying for a sales job, you need to make sure that your cover letter pinpoints each skill that you have.

The point of writing a cover letter is to make such an impact that an interview is guaranteed.


As sales personnel, you will need to make sure that your letter is content-rich – this means adding quality information and eliminating boring content.

An employer would want to know what skills you have that will bring in more sales and help you meet your sales goals. Your cover letter will automatically position you as a valuable candidate so never skip writing one.


Cover letters written primarily for sales jobs need to have one focus – the ability to sell and meet provided goals. Without sounding like a complete bore, you should highlight your selling capabilities. Ask yourself the following questions:

  1. Do you have the gift of gab?
  2. Can you convince people to buy things they may or may not need?
  3. Are you able to close a deal by putting your persuasive skills into action?
  4. Do you have a pleasant personality?

Once you have answered these questions, you can merely word them appropriately and put them in your cover letter.

A cover letter for a sales position will tell a prospective employer how your mind works – a letter that stands out will show that you are a talented sales individual and possess knowledge of the industry that you have applied in; a poorly written one will bring your dreams to work as part of the sales team crashing down.

Show Your Abilities

Through your sales cover letter, you are telling an employer that you can increase the company’s business.

Putting in figures will help your case immensely – if you have increased clientele in a previous role, mention the percentage figure.

The first “once-over” from a potential employer is typically carried out to see if there are any numbers mentioned and it is possible that he or she will concentrate on that particular area of the cover letter only.