Hotel Sales Coordinator Job Description and Salary

Updated on: December 24, 2025

Position Overview

A Hotel Sales Coordinator plays a vital role in the hospitality industry, acting as the bridge between potential clients and the hotel’s sales team.

This position is crucial for driving revenue through the effective management of sales activities, client relationships, and coordination of events.

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The Hotel Sales Coordinator is responsible for administrative support, sales tracking, and communication with both clients and internal departments.

Hotel Sales Coordinator Duties and Responsibilities

1. Sales Support

One of the primary responsibilities of a Hotel Sales Coordinator is to support the sales team in achieving their objectives. This includes:

  • Assisting in sales presentations and proposals.
  • Scheduling and coordinating client meetings and sales visits.
  • Preparing sales reports and forecasts to track progress towards targets.

2. Client Relations

The Hotel Sales Coordinator must build and maintain strong relationships with clients. This involves:

  • Responding promptly to inquiries and requests for information.
  • Following up with prospects and maintaining regular communication.
  • Ensuring client satisfaction during events and stays.

3. Event Coordination

Many sales coordinators are also involved in event planning, which may encompass:

  • Assisting in the coordination of special events, conferences, and meetings.
  • Working closely with clients to determine their needs and preferences.
  • Collaborating with catering and facilities teams to ensure smooth execution of events.

4. Administrative Functions

A significant part of the role also includes various administrative tasks such as:

  • Maintaining an organized database of leads and clients.
  • Processing contracts and ensuring compliance with hotel policies.
  • Managing the sales team’s calendars and appointments.

5. Marketing Support

In addition to sales tasks, the coordinator may assist in marketing efforts by:

  • Developing marketing materials and brochures.
  • Participating in trade shows and promotional events.
  • Conducting market research to identify new opportunities and trends.

Hotel Sales Coordinator Skills and Qualifications

To excel as a Hotel Sales Coordinator, certain skills and qualifications are essential:

  • Educational Background: A bachelor’s degree in hospitality management, business administration, or a related field is often preferred.
  • Communication Skills: Strong verbal and written communication skills are necessary for effective client interaction and collaboration with the sales team.
  • Organizational Skills: The ability to multi-task, prioritize responsibilities, and maintain an organized work environment is vital.
  • Customer Service Orientation: A focus on client satisfaction and service excellence is key to retaining customers and driving sales.
  • Technical Proficiency: Familiarity with hotel management software and Microsoft Office Suite is typically required.

Work Environment

Hotel Sales Coordinators typically work in a fast-paced environment, often collaborating with various departments such as marketing, catering, and facilities management. They may work extended hours, especially during peak season or when coordinating major events.

Hotel Sales Coordinator Salary Overview

The salary for a Hotel Sales Coordinator can vary widely based on several factors, including location, the size of the hotel, level of experience, and specific responsibilities of the role. Here is a breakdown:

  • Average Salary: As of 2023, the average salary for a Hotel Sales Coordinator in the United States ranges between $35,000 and $55,000 per year.
  • Entry-Level Positions: For those just starting their careers, salaries usually begin around $30,000 annually.
  • Experienced Coordinators: With several years of experience, coordinators may earn upwards of $60,000, especially in larger hotels or popular tourist destinations.
  • Bonuses and Commissions: Many coordinators also have the potential to earn performance bonuses or commissions based on meeting sales targets, which can significantly enhance their overall compensation package.

Career Growth Opportunities

A role as a Hotel Sales Coordinator can serve as a solid foundation for career advancement within the hospitality industry. Many individuals progress to roles such as:

  • Sales Manager: Overseeing the hotel’s sales strategy and team.
  • Director of Sales: Managing the overall sales performance and strategies of multiple properties.
  • Event Manager: Planning and executing large-scale events, conferences, and weddings.

Conclusion

The Hotel Sales Coordinator position is a dynamic role that offers a unique blend of sales, customer service, and event management responsibilities. It serves as an excellent starting point for anyone looking to build a rewarding career in the hospitality sector.

With competitive salaries and numerous opportunities for advancement, this role can lead to a fulfilling career path for individuals passionate about providing exceptional experiences and driving hotel success.

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