FMCG Sales Rep Cover Letter Sample

Updated on: November 4, 2015


According to BLS, 44% sales graduates take up jobs they are over qualified for. In a scenario where securing a job has become a challenge even for well qualified candidates, the importance of a well written cover letter cannot be denied. There is no simple formula to create impactful cover letters since these are highly situation dependent. That is why career guidance professionals advise candidates to write their cover letter anew each time they apply for a position.

Here are some quick tips to keep in mind when drafting your FMCG sales rep cover letter:

• The writer’s block: The most difficult aspect of cover letter writing is to come up with an impressive start. Think of unique ways to begin that grasp the reader’s attention and inspire them to keep reading till the last line.

• Sell your competencies – don’t just tell: A list of your competencies is not enough. Clearly communicate the value you are capable of adding to the firm if hired.

Below is a well written cover letter sample for FMCG sales rep resume.


FMCG Sales Rep Cover Letter Sample


Mitch Benson
821 Watson Square
Los Angeles, CA 54603
(003) 222 – 6666
mitch @ email . com

November 4, 2015

Mr. Johnathan Davis
HR Manager
58 Industrial Avenue
Los Angeles, CA 54603


Dear Mr. Davis:

Your FMCG sales rep position calls for an experienced candidate who is an expert in grasping the consumers’ needs and preferences and tactfully selling the relevant products while ensuring satisfactory post-sale services to build a broad clientele pool – which I why I am applying for this position. My detailed resume is enclosed for your review and consideration.

5+ years of sales experience in the FMCG arena has taught me to do more than closing a sales deal. I have not only learnt how to build and maintain long term productive business relationships but I excel in the same.

In addition to being a self-motivated sales rep with persuasive presentation skills, I bring a track record of achieving and exceeding annual sales targets through conducting targeted market researches and pre-sale surveys. I am confident you will find my salesman skills and tactics very innovative and my candidacy shall prove to be a valuable addition to your team.

I would welcome the opportunity of an interview with you and discuss the prospect in further detail. Call me now to schedule a meeting date and time that is suitable to you. Thank you for your time and consideration.



Mitch Benson

Enc. Resume