Candidates not having any relevant experience usually find cover letter writing for a sales position very challenging. Below are some cover letter essentials that will guide you through the process.
• Make your letter to the point: Do not bore the employer or waste time by beating about the bush, let them know what you offer straight away.
• Knowing the employer’s current challenges and their cultural tone helps you relate better: Do your homework, find as much as possible about who you are dealing with.
• Communicate your value in a power packed manner, addressing the employer’s needs directly and stating what difference hiring you will make.
Below is a cover letter sample for candidates seeking a position in sales but have no practical experience in hand.
450 Tall Towers • Bronx, NY 67277 • (009) 555-4444 • james @ email . com
December 12, 2014
Mr. Daniel Clifford
69 Wishing Well Road
Bronx, NY 67277
Dear Mr. Clifford:
‘Sales are contingent upon the attitude of the salesman, not the attitude of the prospect.’
I bring precisely the salesman attitude needed to seal a deal.
Your advertised position for sales executive excited my interest for two main reasons: firstly because a sales opportunity with F&T Corporation is exactly what I have been aiming for in terms of launching my career and secondly because I am very well qualified for the job and my competencies are in-sync with your requirements.
A recent graduate in Sales from the American University of Business, I am a well spoken, highly courteous and people focused person. My expertise lies in strong ability to build and maintain productive relationships with clients and to understand and anticipate their preferences regarding the product they are interested in. I strongly believe that my exposure to various cultures of the world and my subsequent fluency in more than 3 languages including English, Italian, Spanish and French will prove to be a real asset in this profession.
Focused on achievement of sales targets through promotion of high quality customer services based on customer preferences, I can’t wait to become a part of the dynamic sales team at F&T Corporation and start making a productive contribution.
A short interview with you is just what I need to establish my candidacy and to prove its viability for the advertised position. Kindly communicate a suitable date and time for same at the above number. I will call your office to clarify any concerns you may have regarding my qualifications this Thursday. In the meanwhile, thank you for your time and consideration.
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