A cover letter is nothing if it isn’t a marketing message – a self-marketing one. Once you understand that the purpose of a cover letter is to let the world know that you are available to hire, you will have little trouble in writing one. Call upon your inner muse when writing a cover letter – a skimpy, generic cover letter that brings you neither glory nor notice isn’t going to go down well with the hiring manager.
Hiring managers look for something “new” now. They do not want to touch “ordinary” – they have that in abundance. In order for you to be considered extraordinary, you have to give them something unusual. Inspiring intrigue by creatively using the right words and sending the right facts is what a cover letter is all about.
Customization is the name of the game where cover letters are concerned. Cover letters that set you apart from other people applying for the same position, rock. Those that put you in the same league as others will sink. Like the dearly-departed all-purpose resume, the generic cover letter has also died. Addressing to specific people within an organization is important now – dear sir / madam just doesn’t cut it anymore.
And the following cover letter sample for a freelance photographer position is one that is not written generically:
654 Pine Street
Groton, SD 52144
September 7, 2016
Mr. Steve Proton
Famous Brands International
452 N Pole Lane
Groton, SD 77002
Dear Mr. Proton:
As a freelance photographer, I have worked on many diverse photography projects, including fashion, still, event and corporate. Since I do not limit myself to just one genre of photography, my skills are varied, yet focused on both subject and quality of my projects. Looking through the careers section on your website, I came across the opening for a “freelance photographer who can work on different layers”, a description that is absolutely spot on with what I have to offer.
Having graduated from the Groton Photography School in 2010, I have since worked on 252 photography projects – and this does not include the time that I spent as an apprentice to Mr. Charles Poloski, the famous photography all-rounder! I am deeply familiar with subject compositions, setting up props and scenes, directing shoots and using a wide range of technical equipment such as cameras, lenses, lights and specialized software. Once you have been through my profile, you will be able to see the diversity in my photographic content, and how I use my inner creativity to bring subjects alive.
I am positive that you will not regret talking to me about this position. I would be happy to provide printed samples of my work when we meet. I will call you after one week to set up a meeting time. You can reach me at (000) 414-1041 in the meantime.