Social Media Marketing Skills for Resume

Updated on: August 17, 2019

A social media marketing specialist’s resume must host a skills section in order for the hiring manager to understand what he or she is capable of doing.

Most common resume formats include a skills section, so it is important to use it to your best advantage.


As a social media marketing specialist, your skills in developing and implementing social media strategies and plans have to be made obvious in your resume.

Specifically, a social media marketing specialist has to possess exceptional knowledge of building a social media advertising campaign. Also, he or she must ensure that the company’s social media campaigns are properly run.

Since working at this position is challenging, one has to be absolutely spot on with its requirements.

In order for you to be considered for this position, you will need to highlight the many reasons that you are perfect for the job.


These will include the ability to develop and implement strategies, and oversee and monitor social media content, amongst others.

See also: Social Media Specialist Resume

Social Media Marketing Skills for Resume

• Proficient in creating, developing, building, and implementing core social media strategies

• Effectively able to define important social media KPIs

• Demonstrated expertise in managing and overseeing social media content over different channels

• Exceptionally talented in measuring the success of all implemented social media campaigns

• Unmatched ability to make modifications to existing social media strategies and plans in order to ensure their efficacy

• Well-versed in generating, editing, and publishing daily content such as texts, and images

• Proven ability to set up and optimize pages on each platform to increase the company’s visibility of social content

• Skilled in creating and implementing editorial calendars and syndication schedules

• Experienced in collaborating with other departments such as customer services, marketing, and sales

• Solid track record of effectively communicating with followers and customers, and responding to queries in a time-efficient manner

• Competent in overseeing social media account designs on platforms such as Facebook, Twitter, and Instagram

• Qualified to suggest and implement features in order to develop brand awareness

• Highly skilled in staying current with new and emerging social media technologies and platforms

• Expert in gathering, collating and analyzing customer data

• Able to effectively develop the right voice and tone for each social media platform

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