Even if the job description does not specifically ask for a cover letter, it is important to send it with your resume. By not sending in one, you will be doing yourself a disservice. Publicist cover letters should not be longer than one page. Keep your cover letter between 250 and 450 words – you can put in a lot of information in this limit.
While it is generally recommended to provide information of skills that you have which are pertinent to the role that you are applying for, you can also put in transferrable or unique skills that you have and can bring to the job. Some examples of transferrable skills that you can mention in a cover letter are given below:
– Leadership Qualities
– Technology Savviness
– Ability to Meet Deadlines
– Verbal and Written Communication
– Interpersonal Skills
Before you write the final cover letter, prepare a first draft. By doing so, you will be doing yourself a great service. As you go through the various skills and qualifications that you have, you will find out that you have a lot to write about. The goal of the first draft is not to write a perfect cover letter, but to outline the main points.
Proceed to writing the final cover letter. When you are done, proofread and edit as much as possible.
The end result should look something like the sample cover letter for a publicist position provided below:
25 3rd Street
Salem, OR 23021
November 22, 2015
Mr. Shawn Stewart
56 Honeysuckle Avenue
Salem, OR 23565
Dear Mr. Stewart:
I have often been described as a “vocal, dedicated and extremely ambitious go-getter” by the people for whom I have worked as a publicist. And these qualities have been proved through the many successes I have had in this role over the years.
As a communications specialist, I have been responsible for my clients’ increased presence through work implemented using the following skills:
• Hands-on experience in pitching and coordinating book reviews, author appearances and interviews by selectively choosing national and local media channels
• Highly skilled in creating press materials, pitch letters and other promotional materials to attract media attention
• Proven record of effectively creating, developing and executing publicity strategies to assist in driving business goals
In anticipation that you will have questions for me, I will contact you next week to answer them and to schedule a time when a more extended conversation can be made possible. In the interim, I can be contacted at (222) 222-2222.
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