A media monitoring specialist works in public relations or media departments, where their primary work is to sift through a large amount of media, to gain information as per the instructions of their employers.
Working as a media monitoring specialist requires much in terms of research and analysis skills, as one is needed to dig deep into a lot of resources and information.
To work as a media monitoring specialist, one has to possess a master’s degree in the particular field that the company works in. It may include public relations, political sciences, and even sociology, in addition to many others.
To work at this position, it is essential to possess some experience in this regard, along with other skills such as high-level project management abilities, and exceptional organizational and communication abilities. In addition to this, one needs to be able to manage well-placed administrative duties, along with possessing a great ability to adapt to complex working environments.
Usually, a media monitoring specialist works in the communications department of a company and may work with the marketing department as well. Also, it is vital for people working in this position to be able to write concise reports and profoundly handle evaluation work.
If this is the work that you want to do, then you might be interested in the following list of duties particular to this position:
Media Monitoring Specialist Duties & Responsibilities
• Oversee and monitor all aspects of news relating to the company’s, in a bid to provide timely alerts to the public relations team.
• Create and submit concise reports and summaries, on key stories, such as incisive assessments and evaluations.
• Scan newspapers, television, radio, and the Internet for new items, such as election information or event data.
• Handle news analysis activities, by serving and media analysts and watching how the items play out in the press.
• Monitor coverages of political campaigns in the election by the mass media.
• Coordinate news reporting and evaluation across many platforms, compile editorial calendars as required.
• Select research methods that are appropriate to pre-defined management criteria.
• Analyze media campaign performances, and research results using a variety of tools.
• Perform research activities to discover new PR opportunities, and scan the horizon for potential media users.
• Create presentations, and information sessions, ensuring that media monitoring activities are appropriately communicated.
• Network with media owners, ensuring that all deadlines for media information obtainment are met promptly.
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