Sales Manager Cover Letter Sample

Updated on: April 21, 2022

Your cover letter for a sales manager resume is a written sample of your communication skills.

Usually, the cover letter is a vital part of an employer’s screening process, therefore, make your best efforts to make it impressive and increase your chances of being interviewed.

How to Write a Great Cover Letter for Sales Manager Position?

In order to write a great cover letter, you have to highlight your skills and experiences in a way that is most relevant to the job description of the position of Sales Manager as given by the employer in the job advertisement.

As a Sales Manager application cover letter is your marketing tool, use a lot of action words to draw attention to your credentials.

When you’re done, have someone proofread your letter.

Here is an example to get ideas from:

Sales Manager Cover Letter Example

David Cosper
3500 Leopard St
Corpus Christi, TX 25411
(000) 111-7615

April 21, 2022

Mr. David C. Vorhoff
Hiring Manager
Sonic Automotive
4401 Colwick Road
Charlotte, NC 28211

Dear Mr. Vorhoff:

Setting tough goals and discovering effective ways to achieve them has always been my approach to life. That is why the position of Sales Manager at Sonic Automotive appealed to me. I know that your company has shown steady growth in the automobile industry and that you need enthusiastic sales personnel to be on board with your mission. Therefore, I am offering you my versatile ways of motivating and leading the sales teams to attain their best for increased revenue.

It is evident from my attached resume that I have significant experience in enhancing automobile sales through advertisement and social media campaigns. I have been able to thrive in a fast-paced and target-driven environment. This capability is developed during my work at Hyundai Motors USA for over three years as a branch sales manager.

I initially started working at Hyundai Motors as an intern. Considering my outstanding performance and passion for exceeding the sales targets, I was offered a permanent position as an assistant sales manager which I embraced consequently. After two years, I got promoted to the branch sales manager position.

During my work, I repeatedly attained assigned sales objectives and demonstrated excellent results in dealing with customers and dealers. I am also able to retain existing customers with increased satisfaction. Besides, I am highly skilled in providing merchandising and sales promotion support to dealers, coordinating auto displays, developing fleet sales, and also assisting dealers with CRM and interactive marketing techniques.

Possessing requisite time management skills, I have always been able to complete administrative responsibilities like timely contact reporting, market recaps, sales forecasts, and presenting progress monthly to senior management.

I would like to put my strengths into Sonic Automotive’s sales department helping you grow the revenue, retaining existing clients, and earning new ones – by ensuring my sales team focuses on the needs of our target audience better than ever before. I have attached my resume and will call you after one week to set a time for an interview. Meanwhile, I can be reached at (000) 111-7615.

Thank you for your time and consideration, and I look forward to hearing from you.


David Cosper

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