Interviews are a great learning avenue once we get past the “overwhelming” aspect!
Nothing can make you perform better at an interview than preparation so you have to make sure that you know what you are in for at the interview.
Researching possible questions and how an interviewer will want you to answer them can take you places. Imagine being confident of the answer before the interviewer is even halfway through the question!
It is really no wonder that so much stress is put on preparation where visual merchandiser interviews are concerned. The more you prepare, the better your chances are! However, many people think of preparation as “”easier said than done.” This is because interviews are harrowing times and the tension manages to kill any preparation we have done.
The trick is to know the visual merchandiser job description inside-out if you do not want this to happen to you. So even if you haven’t prepared for a particular question, your overall knowledge of the job description can kick in and act as your saving grace!
People appearing for an interview for the position of a visual merchandiser may want to look at the following set of interview questions and answers as part of their preparation:
Visual Merchandiser Interview Questions and Answers
Why is visual merchandising so important?
This has to be thought on a psychological level. Customers may want something in particular but unless they really want it, they will not buy it. So it is up to visual merchandising to ensure that a product or brand is presented in a way that their want becomes a need and they spend money to fulfill that need.
What skills are important to become a successful visual merchandiser?
One has to be analytical-minded first of all. This is important so that you can delve into what will tickle customers’ fancy and how you can meet their needs. One also needs exceptional people skills and be an expert in working in diverse retail environments.
Do you consider it important to understand sales concepts to work as a visual merchandiser? Why or why not?
It is very important to know sales concepts inside out. This is because the main idea behind a visual merchandiser’s work is to entice customers to buy the company’s products. Every activity that he performs is based on how the sales world works.
How do you represent your store brand as up to date?
There is a lot of research involved in doing this. As a visual merchandiser, I have to look out for new fashions and customers’ tastes and also study trends very closely. The technique that needs to be used here has to be one that is conducive to the company’s image.
Visual merchandisers are often given generous budgets. But what do you do to ensure that you do not reach the limits of a provided budget?
It is very easy to go overboard when designing window displays. I try to reuse props that I may have used in a previous display as much as possible. This keeps both spending and wastage in check.
What would you do if the store management asked you to make significant changes in a display due to negative feedback from customers?
It is not always possible to please every customer, every time. Some may not understand a display at all and some may get offended. But it is up to us to make sure that our displays do not do the opposite of what they are supposed to. If I am asked to change a display I have set up because a customer does not like it, I will comply.
As a visual merchandiser, what is the one thing that you make sure is avoided when you create a display?
I make sure that I build visual displays that you are not stale looking. It is important to avoid ordinary ways of creating displays in an attempt to reach out to customers. Ordinary doesn’t work.
What are your research techniques?
Research for me is simple. I determine what customers need, how much they are willing to pay for it and who else is fulfilling those needs. Looking through market trends and what the competition is presenting is a surefire way of determining what will work best to attract customers.
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