Creating an effective resume is an art that all candidates need to master in order to survive and get noticed in today’s competitive job market. A marketing manager resume must focus on accomplishments rather than experience. Marketing recruiters are hard to convince and they like to see figures, showing one’s capabilities in the field.

Remember you need to persuade the employer that you are fully capable of contributing to the organization’s sales via effective application of modern marketing techniques and procedures.

Following is a resume sample for marketing manager position featuring the profile/summary, core competencies, achievements and skills of a candidate.


Marketing Manager Resume Sample


Eugene James

609 Hilton Ave ● Tampa, FL 89765
(004) 222-6666 ● eugene @ email .com


Goal-focused marketing professional with 5 plus years of successful experience in launching and pursuing marketing campaigns efficiently. Adept at estimating the demand for products and services and analyzing competitors’ prices. Capable of monitoring new trends and consumer buyer behaviour. Exceptional staff management and leadership skills. Computer savvy. 

✔ Marketing plans✔ Market segmentation✔ Materials management
✔ Niche marketing✔ Target markets identification✔ Monitoring results
✔ Competitor analysis✔ Analyzing market trends✔ Internal liaison
✔ Continuous improvement✔ Budget preparation✔ Leadership

• Well versed in B2C marketing, budgeting and financial forecasting
• Able to conduct competitive analysis in relevant market and devise future campaigning strategies based on the same
• Familiar with all automated marketing tools including Elouqa and Marketo
• Keen eye for potential markets and exceptional ability to perceive differential marketing needs in order to enhance sales in diverse regions
• Track record of monitoring target markets and adjusting plans accordingly


Marketing Manager | HYZ Enterprises, Tampa, FL | 11/2012 – Present

• Implement the local marketing strategy in all branches including head office
• Supervise the marketing team and coordinate with supply department to provide customer feedback and translate customer needs
• Train new inductees regarding marketing techniques and SOPs

Key Achievements:
• Recovered 40% of lost accounts which increased revenue by $1+ million in 6 months
• Partnered with supporting organizations to expand business opportunities and enhanced the general sales by 20%
• Conceived and developed online marketing techniques which later took the shape of a whole e marketing cell

Marketing Coordinator | Alorica, Tampa, FL | 05/2010 – 10/2012

• Developed and executed promotional campaigns for various products of the company
• Vitalized the marketing team and met revenue goals and targets via effective application of cross functional marketing skills
• Identified new marketing niches, designed and implemented product launching for the same

Key Achievements:
• Designed and implemented a launching campaign for new line of cosmetics which exceeded sales targets almost by double
• Attained the ‘Best Marketer Award’ in December 2011

Masters in Business Administration | SEEK University, Tampa, FL | April 2010

● Marketo Program● Sales force software● CRM Tools
● Marketing plans tracking● B2B marketing● ROI
● MS Office suite● e-Marketing● Social media promotion