National sales managers are accomplished sales professionals who oversee a company’s sales activities in a specific country, state or area. They develop and implement sales strategies aimed at ensuring that a company’s sales team meets its sales targets.

As high-end sales professionals, national sales managers are jacks of all trades. They map out and execute sales growth plans and offer clear and constructive strategic insight into regional marketing activities.

Cover letters written specifically for the position of a national sales manager need to be very informative of the individual’s sales knowledge on a national level. The following cover letter sample will give you an idea of how to write one for this position.


National Sales Manager Cover Letter


4527 Arbor Avenue
Belmont, CA 77722

November 14, 2013

Mr. Gavin Owen
Manager Human Resources
Atis Colorjet
673 Casa Bona Avenue
Belmont, CA 68100


Dear Mr. Owen:

As a committed, trustworthy and insightful individual with a broad spectrum of sales related activities, I am confident that I am a cut above other applicants for the position of a National Sales Manager at Atis Colorjet. With vast experience in a multi-dimensional operating environment, I have the capacity to develop and nurture relationships with top strategic and national accounts in order to meet the company’s sales directives.

Below is a brief overview of the value that I could bring to your organization:

Broad National Sales Experience: Ten years’ competent and reliable national sales service aimed at mapping out and executing sales growth plans. Expertise in delivering clear and constructive strategic insight and development and closure of new business opportunities

Commitment to Excellence: Highly energetic individual with proven track record of advanced team-building capabilities targeted at inspiring sales professionals to attain high performance objectives

Strategic Planning: Ability to reach high profitability targets through meticulous staffing and deployment and in-depth scheduling of sales directives

As a sales professional, I always focus on developing long-lasting customer relationships while maintaining collaboration efforts with store owners. With my ability to determine trade and consumer show presence, I can identify market opportunities effectively which would prove instrumental in exceeding periodical sales forecasts.

If you are looking for a strategic national sales manager with an out-of-the box problem solving talent and proactive team leadership skills, then I am your candidate. I will call your office at the end of this week to arrange a meeting which is convenient to your calendar. I appreciate your time and interest in considering my application.



David Logan

David Logan

Enc: Resume