Information architects plan and design information structures for web applications and websites.
Their primary job is to ensure that users are provided with a positive experience when they work with web applications or visit websites. They ensure this by gathering and studying how users interact with communication systems and then devise workable plans to make their interaction both meaningful and positive.
It is imperative for information architects to be able to understand how users behave and to convert this behavior into media structures. On a typical workday, they interact with web producers and creative directors to plan and implement their strategies.
To work as a successful information architect, it is essential to understand how web production software works; you will have to know how to work with Visio, Dreamweaver, and Photoshop. To be eligible for this position, you will need to possess a degree in MIS or engineering depending on where you would like to work eventually.
Since information architects design, lead and analyze end-user needs, they need to possess the ability to leverage their findings into wireframes and site architectures. To do this, they need to be mindful of branding and marketing concerns and keep both into perspective when designing information architectures. The following list of duties of an information architect will give you a good idea.
Information Architect Job Description Sample
• Study end-user habits and preferences to determine information structures for websites and web applications
• Plan and design information structures websites and web applications by focusing on target audience
• Organize information and design strategies based on how users interact with communication systems
• Create wireframes to illustrate site layout and content prioritization
• Ensure that interfaces are designed keeping in mind a broad range of digital marketing deliverables
• Create and implement navigational models and ensure that the information architect reflects the company’s users’ needs
• Collaborate with other professionals such as web producers, designers and developers with a view to take a project from inception to completion
• Maintain knowledge and passion for interactive design and online marketing strategies and their implementation
• Ensure that information architecture is planned and executed according to site concepts and target audiences
• Ensure appropriate implementation of information architecture by preparing interactive prototypes and mockups which may include page layouts and navigational elements
• Develop and complete usability test plans and evaluate and document traffic patterns and user feedback
• Craft interactive experiences, produce workflow diagrams and create storyboards
• Explore opportunities for developing and executing information architecture projects by performing research activities