Marketing Manager Resume Accomplishments

One of the worst things that you can do is not keep a track of your professional accomplishments. As time goes by, one often forgets that he or she has had a number of achievements that are worth mentioning to a new or prospective employer. This can become a difficulty when you are trying to impress a hiring manager and fail to do so because well, you just did not keep track.

Accomplishments-heavy resumes are great winners. They focus a hiring manager’s attention on the big things that a prospective employee can replicate for a new employer. Your accomplishments are mirrors of what your capabilities are and how you have used your skills to do wonderful things in the past – wonderful things that have benefitted the company for which you were working. Accomplishments on a resume can make your case stronger, highlighting you as an individual who is a go-getter and can do all things assigned to him – and bring amazing results.

Making sure that your accomplishments are in sync with a hiring manager’s requirements is very important. For instance, if you have applied for a marketing job but you write an accomplishments statement that says you are a great social worker, well, it won’t really make much sense to a hiring manager. If you have worked in different arenas in the past, make sure that the accomplishments that you write are only the ones that are relevant to the job for which you are applying. Like these ones for a marketing manager position:

Sample Accomplishments for Marketing Manager Resume

• Increased the company’s sales by 65% through implementation of a dedicated marketing plan to bring in more business.

• Decreased customer dissatisfaction by conducting a survey to determine causes of low sales, and implementing counter measures.

• Developed and implemented a 4 year marketing plan which successfully met all marketing and sales objectives by 100%.

• Successfully organized a huge marketing fair, which resulted in increasing the company’s clientele by a staggering 58%.

• Single-handedly created and deployed a complex customer segmentation and cohort-specific targeting strategy, a feat that the last 2 marketing managers were unable to perform.

• Introduced campaign creation, analysis and optimization of direct marketing campaigns, including Facebook, Bing and Yahoo platforms.

• Attained all marketing targets by a 100% between the years of 2011 and 2013.

• Exceeded expectations by developing and implementing marketing strategies that brought “dead” product back to life, increasing the company’s revenue by 26%.

• Built a series of compelling speeches, videos, presentations and emails as part of communications, effectively streamlining departmental work at all levels of marketing and communications.

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