Brand Manager Resume Sample

Updated on: December 8, 2015


Your resume for brand manager position can either say that you:

• Don’t pay attention
• Don’t care about details
• Aren’t much interested in the company

Or your resume can spell out that you:

• Are the ideal candidate for a position
• Are great with relevant details
• Have the capacity to be productive

Brand Manager Resumes work on action verbs. This is especially true where the achievements section is concerned. And to show what kind of skill that you have. For the actual format, here is a sample resume for a brand manager position:


Brand Manager Resume Example


Kevin Barnes

43 Bayview Avenue ● Newport, RI 27365 ● (000) 141-8954 ● kevbar @ email . com


Marketing and Operations / Product Line Review / Financial Analysis

SUMMARY: Top-performing brand manager with a 6 year accomplished career record, known throughout the industry for seamlessly strategizing benchmark research and development of marketing plans and product positioning stratagems. Special talent for providing analysis on market trends and competitive products to provide guidance and input on product features and pricing. Proficient in:

• Providing appropriate direction and support to internal and external groups, including graphics and public relations teams.
• Developing, planning and guiding world-class brand solutions to ensure the longevity of the company’s image.
• Collaborating cross-functionally with colleagues and vendors and agencies to deliver exceptional work on time and within the budget.


• Brand Campaigns Development • Brand Health Analysis
• Market Plans Development • ROI Improvement
• Competitive Analysis • Business Model Creation
• Road Map Development • Product Lifecycle Management
• Market Research • Brand Awareness
• Cost Negotiations • Vendor Relationship


MARS, New Port, RI | Aug 2008 – Present
Brand Manager

• Plan, develop and implement marketing efforts to increase awareness of all of the company’s brands
• Create and implement strategies to ensure that appropriate advantage of market opportunities is taken
• Develop and implement brand standards and usage guidelines
• Review metrics such as sales volume, market share and profit projections to track consumer and market insights
• Work with sales teams to analyze sales data to determine new products and kill underperforming product lines
• Analyze how the company’s brand is positioned in the market and crystalize target markets
• Translate brand strategies into effective plans and positioning directives
• Measure the performance of marketing campaigns and report performances by analyzing ROIs and KPIs

Key Accomplishments
• Put in place strategic plans that assessed brand health through deep research and managed to ring an alert to shelve an existing project
• Increased customer base by 44% by efficiently monitoring market trends and learning from market situations to beat competition
• Organized a large-scale brand awareness event which was coined “Event of the Year” by the Brand Connection magazine
• Implemented a series of cluster marketing plans that seamlessly aligned with existing brand strategies and achieved annual operating goals

THE SCOTTS COMPANY, New Port, RI | Jun 2000 – Aug 2008
Assistant Brand Manager

• Led development and execution of marketing communications programs and promotional brand activities
• Assisted in handling duties pertaining to advertising and promotional budgets
• Collaborated with sales teams to collect and analyze sales data
• Provided support to the development of creative briefs and product positioning
• Performed research to determine competition and assisted in creating competitive products

Bachelor’s Degree in Business Studies