Purpose of a Sales Associate Cover Letter:

The basic purpose of a cover letter for a sales associate resume is to serve as a business transmittal for your whole job application package. It is intended to introduce your related traits, skills, accomplishments and experiences to the potential employer. A good cover letter automatically generates employer’s interest in viewing your complete job application and interviewing you accordingly.

Customize Your Letter:

Recruiters usually give a quick glance to the cover letter. When skimming the cover letter, they looks to see if it is a generic letter or a personalized one specifically targeting to their company. They look closer to the job applications of candidates who have an enthusiasm to work for their company. Therefore, mention your most relevant qualities and core skills in the body of your letter. If they are looking for someone who is customer-focused, results-driven and creative, then you ensure these capabilities in your cover letter.

Sales Associate Cover Letter Format

Use the pattern below to build a workable letter for sales associate position:

Opening paragraph:
• Tell the source where you heard about the position
• State your strong interest in the prospective organization and praise its work
• Demonstrate your skills and expertise relevant to the sales associate’s job description

Body: Second and/or Third Paragraph(s):
• Relate your background with the position
• Highlight a few related strengths to prove yourself a good match
• Mention that how your qualifications and experiences would help you obtaining their goals and mission

Closing Paragraph:
• Repeat your enthusiasm to work as a Sales Associate for the employer
• Ask for an interview at a mutually convenient time
• Tell them about your method of following-up your application (Telephone or email)
• Say thanks to the hiring manager for his/her time and consideration

Tip: Don’t forget to follow-up on your job application as mentioned in the letter.

Related: Sales Associate Resume


Sales Associate Cover Letter Sample 1


Boris Trunkov
1222 Coney Island
Brooklyn, NY 87656
(010) 333-3333
boris @ email . com

July 15, 2014

Mr. Fred Brent
Senior Manager (Sales)
ABC Supermarket
998 Dunedin Cove
Brooklyn, NY 87432


Dear Mr. Brent:

I am very interested in the position of a Sales Associate at ABC Supermarket, as advertised on your website yesterday. My diverse background in customer service and sales makes me a perfect match for this position. I am confident that I stand poised to bring my skills and capabilities to your organization to contribute to your bottom line.

As noted on the enclosed resume, I am a career oriented individual with profound ability to handle all aspects of the sales department. My skills of engaging customers and delivering product information, so that their shopping experience is become an adventure, is something that I have banked on to increase sales over the last five years. Moreover, I possess sound judgment capability which assist me in professionally addressing customers’ concerns. Over and above, I am expert in maintaining appropriate stock levels, presenting stock for promotions and handling cash.

As an enthusiastic and results-driven Sales Associate, I’d like to meet with you in order to discuss this position in detail. I will call you next week to see if an interview could be arranged at the time of your convenience. If you have any questions before that time, I will be available at the phone number or email address mentioned above.

Thank you for your time and considering me for this magnificent opportunity of Sales Associate at ABC Supermarket.


Sincerely yours,

Boris Trunkov

Enc. Resume


Sales Associate Cover Letter Sample 2


Fredrick James

3110 Bingley Apt ● Brooklyn, NY 54342 ● (008) 555-4444 ● fredrick @ email . com

Tuesday, July 15, 2014

Mr. Daniel Harvey
HR Manager
577 Valley Lane
Brooklyn, NY 54342


Dear Mr. Harvey:

“The complaining consumer presents a big opportunity for more business.”

I read this line in a motivational book for salesmen by Ziglar and ever since, I take each day at work as a challenge and I enjoy that extra challenge when a customer returns with a complain.

Your ad captured my attention since your requirements for sales associate position are in line with my skills and experience. Moreover, like CitiTrends’ mission, I believe that it takes more than the gift of gab to sell. I take pride in being a sales professional and bring a track record of providing authentic customer service.

Following are a few of my accomplishments that speak of my candidacy as a sales associate:

• Simplified routine tasks which enhanced overall customer satisfaction at the allocated section by 50%.
• Rearranged merchandise optimally and labeled the shelves – which made shopping a lot easier for the customers.
• Up sold a cosmetic product by developing and utilizing referral clientele.
• Implemented an electronic inventory mechanism that ensured availability of stock in the shelves and enabled timely procurement requests to be sent.

Furthermore, I offer remarkable PC skills and familiarity with brand projection techniques through social media. My abilities in merchandise stocking and display, inventory management, floor maintenance and cash handling coupled with immaculate customer dealing skills could prove to be a great asset to your team.

I look forward to meeting with you in the near future to learn more about CitiTrends’ goals and how I might contribute to your success. Please call me at (006) 333-2222 so that I may share with you my enthusiasm for job.

Thank you for your time and consideration.



Frederick James

Frederick James

Encl. Resume