Purpose of a Sales Associate Cover Letter

The basic purpose of a cover letter for a sales associate resume is to serve as a business transmittal letter for your whole job application package. It is intended to introduce your traits, skills, accomplishments and experiences to the potential employer. A good cover letter automatically generates employer’s interest in viewing your complete job application and interviewing you accordingly

Customize Your Letter

Recruiters usually give a quick glance to the cover letter. When skimming the cover letter, they looks to see if it is a generic letter or if it is a personalized and specifically targeted to their company. They may look closer at the job applications of candidates who have an enthusiasm to work for their company. Therefore, mention your most relevant qualities and core skills in the body of your letter. If they are looking for someone who is customer-focused, results-driven and creative, then you ensure these capabilities in your cover letter.

Sales Associate Cover Letter Format

Use the pattern below to build a workable letter for sales associate position:

Opening paragraph
• Tell the source where you heard about the position
• State your strong interest in the prospective organization and praise its work
• Demonstrate your skills and expertise relevant to the sales associate’s job description

Body: Second and/or Third Paragraph(s)
• Relate your background with the position
• Highlight a few related strengths to prove yourself a good match
• Mention that how your qualifications and experiences would help you obtaining their goals and mission

• Repeat your enthusiasm to work as a Sales Associate for the employer
• Ask for an interview at a mutually convenient time
• Tell them about your method of following-up your application (Telephone or email)
• Say thanks to the hiring manager for his/her time and consideration

Tip: Don’t forget to follow-up on your job application as mentioned in the letter.

Related: Sales Associate Resume


Sales Associate Cover Letter Example


Boris Trunkov
1222 Coney Island
Brooklyn, NY 87656
(010) 333-3333
boris.trunkov @ email . com

December 4, 2013

Mr. Fred Brent
Sales Head
ABC Supermarket
998 Dunedin Cove
Brooklyn, NY 87432


Dear Mr. Brent:

I am very interested in the position of a Sales Associate at ABC Supermarket, as advertised on your website. My diverse background in marketing and sales makes me a perfect match for this position. I am confident that I stand poised to bring my skills and capabilities to your organization to contribute to your bottom line.

As noted on the enclosed resume, I am a career oriented individual with profound ability to handle all aspects of the sales department. My skills of engaging customers and delivering product information, so that their shopping experience is become an adventure, is something that I have banked on to increase sales over the last five years. Moreover, I possess sound judgment capability which has assisted me in professionally addressing customers’ concerns. Not only I am expert in direct sales but also in other tasks such as maintaining appropriate stock levels, presenting stock for promotions and performing cash handling duties.

As an enthusiastic and results-driven Sales Associate, I’d like to meet with you in order to discuss this position in detail. I will call you next week to see if an interview could be arranged at the time of your convenience. If you have any questions before that time, I will be available at the phone number or email address mentioned above.

Thank you for your time and considering me for this magnificent opportunity of Sales Associate at ABC Supermarket.


Sincerely yours,

Boris Trunkov

Enc. Resume