Job seekers often ask a common question: How important is a cover letter? The truth is; there is no correct answer of this question. While some recruiters believe that cover letters being an absolute waste of time – others highly regard the same and even ask for one explicitly in the job advertisement. Since cover letters are important to the majority of recruiters, to play it safe it is advisable to write one as you apply for a sales assistant position.

Sales Assistant Cover Letter Tips

Here are some general rules that will guide you:

• Give the reader a reason in your first line to continue reading
• Show a personal connection with the firm, find something about them and reflect it
• Say what your resume cannot by relating qualifications to job specific needs
• Proof read and then ask someone else to proofread for you again



Sales Assistant Cover Letter Sample 1


Hillary Carter

302 Lilly Lane ● Burbank, CA 39116 ● (008) 666- 3333 ● hillary @ email . com

Thursday, June 19, 2014

Mr. Jacob Alex
HR Manager
Urban Outfitters Inc.
599 Nestle Ave
Burbank, CA 39116


Dear Mr. Alex:

Throughout my 10+ years of professional experience in areas of customer service, sales staff coordination, up selling of products and brand crediting, I have been recognized as a person who can get the job done. I bring to Urban Outfitters the reputation of being an enthusiastic, creative and highly energetic sales assistant.

I believe you should see some of my relevant achievements since these directly translate the success you will add to Urban Outfitter sales team by hiring me:

• Demonstrated excellent customer services that led to a 20% enhancement of total clients in 6 months
• Exceeded sales targets by a good margin of 30% by adopting and implementing effective sales tactics and strategies
• Set up various successful promotional displays which were highly commended by managers
• Handled many serious customer issues effectively to reach a satisfactory level of understanding with the client
• Implemented modern display designs and product promotion strategies to launch new products and to up sell already launched ones

As you will go through my enclosed resume you will also find that my profile caters for your specific requirements of expertise in customer account handling and implementation of effective loss prevention strategies as well.

I have been studying the current market status of Urban Outfitters in detail and I already have some sales ideas. May I suggest a meeting to discuss the same? I will follow up and pursue this application and my request for an interview next Friday.

Thank you for your time and consideration.


Sincere regards,

Hillary Carter

Encl. Resume


Sales Assistant Cover Letter Sample 2


Katherine Turner
333 Example Street
New York, NY 12345
(999) 999-0110

June 14, 2014

Ms. Amy Higgins
Sales Manager
ABC Hypermarket
82 E 3rd Example Street
New York, NY 12333


Dear Ms. Higgins:

As an enthusiastic sales professional with track record of providing exceptional customer services, I’d like to be considered for the job of a Sales Assistant at ABC Hypermarket, as advertised on your website. My strong background in sales and relevant work experiences match closely with the job description you have provided in your job listing.

As you can see on my enclosed resume, I have extensive knowledge and expertise in the retail sales environment. I am highly skilled in introducing new products to potential customers and provide them with relevant information in order to ensure that they understand what a product can do for them. Moreover, I have a demonstrated ability to assist customers with merchandise selection. My know-how of current sales and promotions, familiarity with regulations about payments and exchanges, and awareness with security practices in the sales profession gives more weight to my job application.

Furthermore, my direct sales experience helped me developing relevant abilities such as accurately determining customers’ needs and suggesting and helping with what they require. Additionally, I have a proven record of boosting sales up by 22% in a single financial year – this ability will certainly help your existing setup.

My resume will further highlight my qualifications and experiences in the sales and promotions field. I will call you after few days to follow up on this application and will appreciate a meeting with you to further discuss this position. Alternately, I can be reached at the phone numbers and email address mentioned on my enclosed resume.

Thank you for your time and consideration.


Katherine Turner

Attached: Resume