Sales assistants are responsible for a number of duties, the most important being assisting customers with sales decisions. Of course where customers are concerned, sales and marketing expertise is important.

While applying for a Sales Assistant position, you have to create an excellent cover letter in order to get noticed by the prospective employer. Look at this cover letter sample below that you can utilize to make a perfect job application.

Related: Sales Assistant Resume


Sales Assistant Cover Letter Sample


Katherine Turner
333 Example Street
New York, NY 12345
(999) 999-0110

June 14, 2012

Ms. Amy Higgins
Sales Manager
ABC Hypermarket
82 E 3rd Example Street
New York, NY 12333


Dear Ms. Higgins:

As an enthusiastic sales professional with outstanding customer services skills, I’d like to be considered for the job of a Sales Assistant at ABC Hypermarket, as advertised on your website. My strong background in sales profession and my relevant work experience match closely with the job description you have provided in your job listing.

As you can see on my enclosed resume, I have extensive knowledge and expertise in the retail sales environment. For instance, I am highly skilled in introducing new products to potential customers and giving out product information in order to ensure that the customers understand what a product can do for them. Moreover, I have a demonstrated ability to assist customers with merchandise selection. My know-how of current sales and promotions, familiarity with regulations about payments and exchanges, and awareness with security practices in the sales profession gives more weight to my job application.

Furthermore, my direct sales experience has helped me develop relevant abilities such as accurately determining customers’ needs and suggesting and helping with what they require. Additionally, I have a proven record of boosting sales up by 22% in a single financial year – this ability will certainly help your existing setup.

My resume will further highlight my qualifications and experiences in the sales and promotions field. I will call you after the weekend to follow up on this application and will appreciate a meeting with you to further discuss this position. Alternately, I can be reached at the phone numbers and email address mentioned on my enclosed resume.

Thank you for your time and consideration.



Katherine Turner

Enc. Resume