Marketing executives work in a wide range of industries. They promote a company’s product or service to an identified target market through a number of channels. At the basic level, they are expected to devise innovative ideas to bring a product or a service to the customer by staying abreast of trends and market competition.
To work as a marketing executive, an individual needs to be well versed with the different ways of marketing a product and also possess core understanding of the principles of marketing and sales as well. If you feel that you are qualified for this position, the following cover letter sample will interest you.
937 Red Street • Burlington, VT 29101 • (109) 901-999 • florence@ email . com
July 22, 2015
Mr. Evan Luther
Manager Human Resources
8893 Fourteenth Avenue
Burlington, VT 28841
Dear Mr. Luther:
Since the time I had been working as a marketing intern at ABC Company, I based all my work on the three Ps of marketing. Keeping this very simple strategy as the root for most of my marketing plans, I have done reasonably well in my professional career. Putting this experience on the table, I am confident that I have what it takes to identify market voids and take ethical advantage of it.
Since strategy building is my core strength, I believe in working closely with target audiences to make the most of my marketing strategies. As indicated in the enclosed resume, I have a demonstrated ability to promote awareness of brand image internally and externally. In addition, I possess substantial knowledge of using sales techniques effectively to maximize revenue. Moreover, I am highly skilled in executing and implementing marketing plans to meet company goals of expanding and retaining client base in the assigned marketing niche.
My organization skills dictate most of my work which is why I am highly systematic when sourcing advertising opportunities and production of marketing material for a campaign. I am of the opinion (and I am certain that you will agree with me) that there is nothing a marketing executive can do if the ideal target market is not identified which is why I believe in interviewing and surveying quite a lot.
I am not looking for a status quo position which is why I am applying at Revel Co. where I am sure that professional stagnation will not be a problem. I am willing to discuss this in person if you would like and can meet on an immediate basis.
Thank you for your time and consideration.