Using social media to market a company’s products is the best way to ensure its success in this era. With great technology boom in the last decade, more and more companies are using applications like Facebook and Twitter to help them extend their products and services to target markets. When employers go through resumes for marketing positions, they look specifically for candidates who may have had some social media experience.

An important position in social media industry is that of a social media specialist who is expected to coordinate the logistics of marketing and infuse it into social media avenues. They strategize plans and execute them so that customers get the best value for their money and recurring business can be managed. Their work revolves around promoting the company’s products in a way that the marketing message reaches maximum people.

If you are looking for a position in this capacity, the resume example below is just right for you. This sample begins with a strong profile / summary statement to impress the reader right away.

 

Social Media Specialist Resume Example

 

 William Hannibal

 44 Concordia Road, Atkinson, NH 55663
(000) 999-9009, Email:


SOCIAL MEDIA SPECIALIST

Focused and methodical individual with 3+ years’ experience in planning and executing social media marketing strategies. Demonstrated ability to develop messaging and promotions in accordance to company policies. Well versed in maintaining, posting and analyzing social media content across diverse formats. Expert in writing content for blogging and social media.

SOCIAL MEDIA EXPERTISE
● Google+● Twitter● YouTube● LinkedIn
● Facebook● Pinterest● Houzz● Flickr

PROFESSIONAL EXPERIENCE

Social Media Specialist | Kohler, Atkinson, NH | Sep 2012 – Present

• Maintain liaison between marketing and public relations teams
• Plan, schedule and implement core social media marketing strategies
• Read and respond to social media comments
• Oversee company blogs and manage social listening tools
• Develop annual editorial calendar for the company
• Promote corporate understanding of social media using presentations and webinars
• Manage activities to maximize regional impact of social activities

Key Accomplishments
• Increased customer base by 55% in 11 months following strategic implementation of social media plans
• Trained and deployed newly hired social media executives to carry out complex social media activities

Social Media Coordinator | Burberry – Madison, WI | Mar 2010 – Sep 2012

• Serve as an initial point of contact for online inbound requests
• Analyze and identify issues and patterns in customer requests
• Provide marketing ideas to the department
• Monitor online conversations and participate actively
• Write and manage blog posts and articles
• Manage podcasts and screen-casts in a proactive manner
• Assist in coordinating special events to promote the company

Key Accomplishments
• Planned a mega promotional event which engendered high interest in the company’s products and brought about a sizeable increase in customer database
• Chosen as an ambassador for the company for the overseas promotional tour following excellence in social media marketing activities


EDUCATION
Master’s in Communications – New Hampshire State University – 2005

SPECIAL SKILLS
• Excellent knowledge of ethical social media tactics
• Exceptional communication skills
• Proactive approach to take control of problematic issues
• Strong research and presentation skills
• Technology savvy